Getting inspired by end users is all about the art of listening. Go into interviews with an open mind and try and defer judgment. Ask open-ended questions. For example, ask people to describe their experience. Take note of what surprises you, what stands out, and what the person's body language can tell you.

Listen

The Listen Canvas will help you to plan out your activities during the listen phase.

Interviews

Interviews help us learn the perspective of the end users. Where are their pain points? What excites them? What scares them? You want to understand a person’s thoughts, emotions, and motivations so that you can design to meet their needs.

Guide = Detailed overview and step-by-step instructions

Worksheet = A place to capture and organize your findings

Field Trips

Field trips are a chance to see how someone else approaches a similar problem. How does Whole Foods approach way finding? How does Apple greet customers? Taking a field trip is as easy as visiting another company, space, or team. You might even be inspired by a field trip to a different department at Sibley!

Guide = Detailed overview and step-by-step instructions

Worksheet = A place to capture and organize your findings

Research

In addition to interviews and field trips, you will want to round out your understanding of the problem through some quick baseline research. Doing a quick web search or listening online to an expert in the field should help provide a broad understanding of the “known” in this problem space.

Guide = Detailed overview and step-by-step instructions

Worksheet = A place to capture and organize your findings


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