Imagining can take many forms. Two of the easiest approaches are a brainstorm or focus session.

Focus Session

You have gathered great information… now use it! Here at the beginning of IMAGINE, you will share and organize the information you collected through interviews, field trips, and research to first capture the entire problem space and next to focus and select a single problem to work on.


Brainstorms are high energy, fast-paced opportunities to share ideas and build on the ideas of others. Remember, a brainstorm is a sprint, not a marathon. It's really important, during a brainstorm, to encourage wild, crazy ideas - they help you unlock new possibilities.

Don't just take our word for it...
Here's a great brainstorm from global design firm IDEO

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